Back to the Pivot - Navigating Your Small Business in a Challenging Economy | Main Street America
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Three Main Street America Staff members standing in front of a mural in Marion, Iowa.

Marion, Iowa © Tasha Sams

About

We work in collaboration with thousands of local partners and grassroots leaders across the nation who share our commitment to advancing shared prosperity, creating resilient economies, and improving quality of life.

Overview Who We Are How We Work Partner Collaborations Our Supporters Our Team Job Opportunities 2024 Annual Report Contact Us
Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"

Emporia, Kansas © Emporia Main Street

Our Network

Made up of small towns, mid-sized communities, and urban commercial districts, the thousands of organizations, individuals, volunteers, and local leaders that make up Main Street America™ represent the broad diversity that makes this country so unique.

Overview Coordinating Programs Main Street Communities Collective Impact Awards & Recognition Community Evaluation Framework Join the Movement
Dionne Baux and MSA partner working in Bronzeville, Chicago.

Chicago, Illinois © Main Street America

Resources

Looking for strategies and tools to support you in your work? Delve into the Main Street Resource Center and explore a wide range of resources including our extensive Knowledge Hub, professional development opportunities, field service offerings, advocacy support, and more!

Overview Knowledge Hub Field Services Government Relations Main Street Now Conference Main Street America Academy Funding Opportunities Small Business Support Allied Member Services The Point Main Street Insurance Members Area
People riding e-scooters in Waterloo, Iowa

Waterloo, Iowa © Main Street Waterloo

The Latest

Your one-stop-shop for all the latest stories, news, events, and opportunities – including grants and funding programs – across Main Street.

Overview News & Stories Events & Opportunities Subscribe
Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.

Kendall Whittier — Tulsa, Oklahoma © Kendall Whittier Main Street

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Join us in our work to advance shared prosperity, create strong economies, and improve quality of life in downtowns and neighborhood commercial districts.

Overview Join Us Renew Your Membership Donate Partner With Us Job Opportunities

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Back to the Pivot — Navigating Your Small Business in a Challenging Economy

In this episode, host Matt Wagner discusses the current economic challenges facing small businesses and offers strategies and innovative pivots to better navigate these turbulent headwinds.


Join host Matt Wagner for his conversation on the current economic challenges facing small businesses and the strategies and innovative pivots that can help better navigate these turbulent headwinds.

Discussion topics include: 

  • Navigating Economic Uncertainty: Consumer confidence is at its lowest in 12 years.
  • Strategies for Customer Retention: Retaining existing customers is more cost-effective than acquiring new ones.
  • Maximizing Value and ROI: Regularly auditing pricing structures is essential for profitability.
  • Adapting Marketing Strategies: Marketing strategies should adapt to changing consumer behaviors and exploring new markets can open up opportunities for growth.
  • Innovative Business Pivots and Community Building: Small businesses should leverage their unique identity and strengths to stand out.

Connect:

Episode Links:

Join us next week for more insights into the evolving landscape of Main Street business. 


About the Main Street Business Insights Podcast

Each week, join host Matt Wagner, Ph.D., as he travels the country and takes a deep dive into the personal journeys of downtown and neighborhood entrepreneurs. The stories that far too often go unheard. Learn about the innovative ways that these Main Street businesses have overcome adversity, whether it’s starting a new enterprise or keeping a multi-generation business alive, and the advice they have for others on how to keep their businesses on track. Main Street Business Insights is powered by Main Street America.